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Are You Throwing Away Readers by Posting at the Wrong Time?
You have lovingly crafted a blog post, containing pearls of wisdom which you are sure will enthral, entertain and enlighten the world. You have taken on board advice from experts on how to craft a good headline, you’ve found a great graphic to illustrate it, you’ve remembered to polish the text with search-engine optimised language, and so you hit publish, right? Wrong.
Timing is vital. When a post appears has a key influence on how many people read it.
5 Tips to Make the Most of Your SEO Investment
Whether you’re a marketer at a large Fortune 500 company or a small business, search engine optimization (SEO) can be one of the most cost-effective tools for reaching a broader audience and increasing online sales. A solid and persistent search engine optimization program can increase search visibility for many types of content affecting the bottom line: sales, customer service, recruiting, public and investor relations.
These are challenging economic times calling for prudent marketing decisions. Search industry, business and analyst publications agree: search marketing is recission proof, or at least recession resistant.
Merging Worlds: DITA and WordPress
The DITA-to-WordPress importer tool allows you to import the XHTML output from the DITA Open Toolkit as pages into WordPress. This importer (created by Mike Little, a brilliant developer who had a hand in creating WordPress itself) is available for download here, along with a sample XHTML output.
The DITA-to-WordPress tool fills a major gap with the existing DITA outputs. Currently, the DITA Open Toolkit doesn’t have a webhelp output. The XHTML output provides an index of files in a left pane with the topics in the right, but it is so plain and unattractive that I can’t imagine anyone actually using it.
Time’s 25 Best Blogs of 2009
I woke this morning and saw a small buzz around the new Time’s list of 25 Best Blogs of 2009. The the top of the list has the usual suspects, including The Huffington Post, LifeHacker, BoingBoing and the like. In the end you will probably find some blogs that you have never seen though. Not a bad attempt.